BASED ON SCIENCE, NOT SWEAT

Our competitors base their formulations for electrolyte replacement upon the composition of sweat.  This assumes that all of the electrolytes lost in sweat provide a complete picture of electrolyte balance in the body.  However, this is only a partial picture and this myopic view has created the dogma upon which nearly all electrolyte/hydration sports drinks are based.

POTASSIUM LOSS

This sweat-centric view does not take into account the basic shift in kidney function during sweating.  As the body loses sodium through sweat, the kidney shifts from losing sodium to losing potassium, which causes a loss in potassium from muscles.  The more a muscle works, the more potassium is lost.  The more an individual sweats due to increased exertion, the more potassium is lost and when depletion reaches the cramping threshold, the muscle cramps.

POTASSIUM REPLENISHMENT

Under normal conditions, potassium goes outside of the muscle when it contracts and then is pumped back into the muscle.  However, as the kidney shifts to potassium wasting during sweating, potassium leaves the blood and goes into the urine. When the potassium stores in the muscle cell are sufficiently depleted, cramping occurs.  The solution is to add potassium from a source that rapidly shifts potassium balance in the blood to enhance its entry into muscle cells.

KRAMPADE IS THE SOLUTION

Krampade works quickly and efficiently to restore normal muscle function, rapidly stopping acute cramping and when used daily, a great strategy to prevent chronic cramping.