Our Science – Krampade

Based on Science
Not Sweat!®

Most sports drinks are designed to replace electrolytes lost when you sweat. While this is sort of right, it assumes that all electrolytes are lost in sweat. Oops!

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The kidney is the organ system that determines electrolyte balance in your body, including sodium and the often-overlooked electrolyte, potassium. For every hour of exercise or hard work, your body loses about 250 mg of potassium on top of the 4,700 mg you lose daily.

Read the ingredients on your favorite sports drink…where is all the potassium? Oh, it says electrolytes, but take a look. Now look at Krampade. See the difference and it is a huge one, between 30-70 X more potassium, a key missing macronutrient in most American’s diets.

At Krampade we threw out the book on how to make a sports drink and started with a solution for optimal hydration that also keeps muscle performance high and cramps away. We base our formulations on replacing potassium lost every day. Day in and day out. Simply, our products work by helping to replace the potassium lost daily, giving you an opportunity to live your life to the fullest.

REPLENISH, RENEW, and RECOVER with Krampade!

Potassium Beneﬁts

Quickly stops active cramps
Prevents cramp formation
Increases blood flow to muscles and skin
Enhances muscle endurance and speeds recovery
Increases the body's cooling efficiency helping with hydration
ZERO sugar formulations are your best potassium source if you're on a KETOGENIC diet

Magnesium Beneﬁts

Helps drive potassium into cells
Helps regulate muscle performance
Improves energy production of tissues
Improves peripheral nerve conduction
Helps resolve migraine headaches

Why do we use Magnesium Chloride?

We want your body to absorb all the magnesium you're paying for. Magnesium chloride is nearly 98% absorbed, unlike magnesium oxide, which is about 4% absorbed. So, you get more for your money with our 50 mg of magnesium.

Why does this matter? Well, 500 mg of magnesium in the form of magnesium oxide sounds like a ton! OK, but only about 20 mg is absorbed…where does the rest go, well right out the exit.

Krampade 2.0 and Krampade Fiber, we have 50 mg of magnesium in the form of magnesium chloride. So about 49 mg is absorbed…which is a better choice for your body and your wallet?

Just like potassium chloride, magnesium chloride enters your body mainly through your stomach, getting into your system that much faster.

At Krampade, we work hard to use the finest ingredients sourced right here in the United States.

Are you Someone Who is Diabetic or Pre-Diabetic?

Multiple clinical studies indicate that potassium reduces the risk of developing Type 2 Diabetes among pre-diabetic individuals. Consuming potassium with a low sodium/low calorie diet will help keep kidney function from deteriorating as your disease progresses.

Consuming just 4,000 mg of potassium daily significantly reduces the amount of fasting glucose in the body in those who are pre-diabetic, helping their bodies better control blood glucose.

Our new Zero Sugar formulations are a perfect source of dietary potassium for individuals who are considered pre-diabetic. We recommend starting with Krampade 2K ZERO, Krampade 2.0 2K ZERO (low sodium), or Krampade Fiber ZERO, which all have 2,000 mg of potassium with ZERO added sugar.

Krampade is the inexpensive solution for a dietary source of potassium for individuals who are pre-diabetic to help reduce the risk of developing Type 2 diabetes. Consult your physician for their advice in this area.

For more details consult the Krampade Literature Library on this website.

Where is Potassium (K+) and Sodium (Na+) located in the body?

potassium moves quickly from the cell to the blood

THREE KEY CONCEPTS

All of the body’s tissues have more potassium inside their cells, really important for function tissues like muscles, brain, heart, and GI tract.
The blood/plasma compartment has lots of Na+ in it.
The interstitial space (space outside of cells) is in rapid equilibrium with the blood/plasma compartment, so Na+ and K+ quickly move between this space and the plasma/blood.

Potassium Loss

The kidney is the primary driver of electrolyte balance in the blood

Nearly every sports drink on the market is not designed to replace electrolytes lost every day through kidney function and the shift in kidney function during sweating. Sure, they all make a big deal about electrolytes and advertise how their products replace all electrolytes lost. Ugh, just isn’t so because almost all of them lack any meaningful amount potassium.

As the body loses sodium through sweat, the kidney shifts from losing sodium to losing more potassium, which causes a greater loss of potassium from muscles. The more a muscle works, the more potassium is lost. The more an individual sweats due to increased exertion, the more potassium is lost. When depletion reaches the cramping threshold, the muscle cramps. That is where Krampade comes in and why our products are so innovative.

TWO KEY CONCEPTS

As we use our muscles, K+ enters the blood and adrenal gland senses this change, releasing aldosterone to have the kidney put more K+ into the urine. This permits less potassium to reenter the muscle. This controls K+ levels in the blood/plasma.
As we sweat, we lose Na+ from our plasma compartment in the blood via sweating. This signals the adrenal gland to release aldosterone, the hormone that tells the kidney to retain Na+ and release more K+ into the urine. We call this potassium wasting.

Potassium Replenishment

Potassium from Krampade works quickly to alleviate active cramping by restoring electrolyte balance in the body

Under normal conditions, potassium goes outside of the muscle when it contracts and then is pumped back into the muscle. However, as the kidney shifts to potassium wasting during sweating, potassium leaves the blood and goes into the urine. When muscle potassium is sufficiently depleted, cramping occurs. The Krampade solution is to add potassium that is quickly absorbed by the body, rapidly shifting potassium balance in the blood to enhance its entry into muscle cells. This helps prevent cramping and if cramps occur is a great solution to get rid of cramps fast.

FIVE KEY CONCEPTS

Na+ goes into the muscle and K+ goes out, contraction occurs.
Most of the K+ goes back into the cell, but repeated contractions from vigorous or repeated contractions, reduces muscle K+.
When muscle K+ is sufficiently depleted, cramping occurs.
Krampade shifts the equilibrium to replace K+ in the muscle, uncramping it.
Shifting K+ equilibrium via Krampade slows fatigue during moderate to intense physical activity.

Potassium Intake of the US Population

This Agriculture Research Service (ARS, part of the USDA) report from September 2012 shows that most Americans are deficient in dietary potassium intake.

Less than 25% of males consume the FDA RDI of 4,700 mg of potassium per day.
Less than 1% of females consume the FDA RDI of 4,700 mg of potassium per day.

Men don't eat more higher potassium containing foods but do eat just more food! So, men are more quantity over quality oriented compared to women. If you’re a woman who is pregnant or lactating, the FDA RDI is 5,100 mg per day.

The overall average intake of the US population over 2 years of age is 2,640 mg per day, significantly less than the FDA RDI of 4,700 mg. Click on the article to read more!!

How much dietary potassium do you consume?

Overall, Americans need more potassium in their diet. Krampade is your solution! Simple, fast, and effective way to enhance your daily potassium uptake.

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How much potassium is in high potassium foods?

Here at Krampade, we take pride in educating our customers to help them make an informed decision. The FDA recommends that people consume 4,700 mg of potassium every day. Where can you get that much potassium?

There are many foods that are good sources of dietary potassium. We know bananas are full of potassium, right? To get your daily potassium intake from bananas, you would need to eat 11-12 medium bananas, which adds about 1150 calories to your diet. That is over half of your recommended daily caloric consumption. That's absolutely bananas!

If you're a big milk drinker, you'll need 12 glasses (96 ounces or 3/4 of a gallon) of the good stuff! Again, this is over half of your calories just to have your daily potassium intake. Wow, and that is a lot of milk too!

Are you a meat and potatoes kind of person? Then you would need to consume 5 medium baked potatoes on your plate every day. That is just over 800 calories without the sour cream, bacon, butter, and cheddar cheese. Who eats just a plain potato, right?

If you're part of the Krampade revolution, you'll need less than 2.5 servings (2.35 servings to be exact) to meet your daily potassium intake. Better yet, you'll only spend $1.29 a day and consume less than 300 calories! Or use our new ZERO formulations for a calorie free experience.

This increase in potassium will help keep your water intake more efficient, helping your water take you further. Potassium has a key role in regulating thirst, something the British Army discovered in World War Two. So, the bonus impact of potassium and Krampade is that helps keep your hydration optimal and helps your water take you further. Krampade is your best source of electrolyte balance and a fantastic source of dietary potassium!

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Sports Drink Comparison

Krampade crushes our competitors in potassium content. You would need 70 servings of the leading sports drinks to meet your daily potassium needs. Calorie conscious? Worried about sugar? That's over 8,400 calories of sugar, compared with under 282 calories for your Krampade or even less with our reduced sugar Krampade (141 cal). Now with Krampade Zero, you can get all the potassium you want with NO CALORIES!

What's more, that will cost you over $50 for ready to drink products versus just $1.29 for the Krampade 2K product line or about $1.87 for our single serving sizes. Just like we help your water take you further, we also help you take you dollar further.

Krampade has over 30x the potassium content of the leading sports drink with “enhanced” amount of potassium. Sort of a repeating story, eh! So with Krampade, you'll spend less, drink less, and get more of what you need. Now THAT'S what we call complete electrolyte replacement!

UNLIKE most products out there, we're KETOGENIC diet friendly and your best source of potassium without any calories! Our Krampade ZERO product lines give you a carbohydrate free source of potassium! Try us, it really works. Seriously, it does.

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Highly Recommended

We asked our customers if they would recommend Krampade to family and friends. Well, 90% said they would highly recommend Krampade, with 10% saying they would recommend Krampade

90%

The Effectiveness of Krampade

How effective is Krampade in stopping cramps?

Using customer survey data, Krampade is completely effective in preventing cramps in about 90% of our customers. For the remaining 10%, Krampade reduced cramp severity by about 60% if cramps did occur. When these cramps did occur, they were rapidly stopped by Krampade. That is getting it done!

Consumers' responce on the effectiveness of Krampade broken into three main responses.