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Krampade announces the allowance for its tag line “Base on Science, Not Sweat” by the U.S. Patent and Trademark Office.  “This is great news and helps us build our brand identity in a very competitive sports drink market” says Eric J. Murphy, CEO.  “While we don’t self-identify our product lines as sports drink powders, we do see Krampade product lines as true anti-cramping formulations that can provide relief to a broad spectrum of consumers, from athletes to elderly individuals.”  This allowance for the tag line will enable Krampade to build its brand identity with its current and future users.

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